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Blades, D'Abreu, DiGregorio and Arora (2021a, March 03). Beyond CX, experience driven marketing. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/beyond-cx-experience-driven-marketing
Bauer, de Rooij and Wricke (2021a, February 03). The new rules of pricing in 2021. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-new-rules-of-pricing-in-2021